Dr. Ruhi Sethi is an award-winning academic with over six years of teaching experience, recognised for her excellence in Innovative Teaching and Learning. She has designed the Post-Graduate Diploma in Digital Marketing Strategies, aligning it with the latest industry standards.
A Certified Digital Marketing Professional, Associate Member of the Chartered Institute of Marketing (ACIM, UK), and active member of the Digital Marketing Institute (UK), Dr. Sethi applies a dynamic teaching approach that blends case studies, quizzes, projects, and industry visits to create impactful learning experiences.
She actively bridges academia and industry through Project-Based Learning Initiatives with Swiss Arabian Perfumes Group, Bankiom, and Unscripted, alongside organising guest lectures and corporate collaborations that provide students with real-world exposure.
Holding the UGC-NET qualification for Assistant Professor, Dr. Sethi is dedicated to fostering progressive, practical, and engaging education that equips students with the skills and insights needed to excel in today’s competitive marketing landscape.
- Certified Digital Marketing Professional, Digital Marketing Institute, 2022
- Doctor of Philosophy (Management – full time scholar), Amity University, Noida, India, 2021
- University Grants Commission - National Eligibility Test for Assistant Professor, 2018
- Master of Business Administration in Marketing and Finance, Bharati Vidyapeeth Institute of Management and Research, India, 2015
- Bachelor of Business Administration (Banking & Insurance), Maharaja Surajmal Institute, Guru Gobind Singh Indraprastha University (GGSIPU), India, 2013
SCOPUS INDEXED PUBLICATIONS
- R. Sethi and S. Khan, "Prioritization of Digital Influencers Attractiveness Influencing Consumer Purchase Intention Using AHP", 2023 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), Dubai, United Arab Emirates, 2023, 484-488.
- S. Pattanayak, N. Mahanta, K. S. Prasaad, R. Sethi and S. M. S, "Taking Remote Video Production to the Next Level of Broadcasting", 13th International Conference on Computing Communication and Networking Technologies (ICCCNT), Kharagpur, India, 2022, 1-5.
- Sethi, R., & Kapoor, D., "Influencer Review Effect on Customer Purchase Intention: An Extension of TAM", International Journal of E-Business Research, 17(1), 1, 2021.
- Sethi, R., & Kapoor, D., "The Effect of Web Communications on Customer Purchase Through Online Expert Reviews and Third-Party Website Recommendations with Credibility as A Mediator", International Journal of Scientific & Technology Research, 9(3), 3475-3479, 2020.
- Sethi, R., & Kapoor, D., "The Embracing of Travel Blogosphere: A Reader’s Perception Model", Indian Journal of Economics & Business, 18(1), 181-201, 2019.
CONFERENCE PUBLICATIONS
- Sethi, R., & Kapoor, D. (2019). "Streamer’s & Spectator's Perspective on Live Gaming". IIM INDORE – NASMEI Summer Marketing Information Systems Conference (p. 264). Indore: Emerald Group Publishing (India) Private Limited.
- Sethi, R., & Kapoor, D. (2018). "Case Study Nykaa.com: Influencing Customers through Social Persuasion Marketing". International Conference on Management Practices for the New (Digital) Economy (pp. 371-377). Noida, Uttar Pradesh: Bloomsbury Publication.
- Sethi, R., Dwivedi, P., & Kapoor, D. (2017). "Exploring Youth Perception Towards Online Apparel Shopping: An Analytical Hierarchy Approach". International Conference on Global Business Strategies for Sustainability (GLOBUSS) (p. 38). Noida, Uttar Pradesh: Bharti Publication.
Dr. Sethi has conducted innovative research in digital marketing and customer behavior, publishing in several Scopus-indexed journals and presenting at esteemed conferences. Serving as a reviewer for Elsevier journals and IGI journals, Dr. Sethi continues to contribute to academic scholarship.
- Member – Digital Marketing Institute (UK)
- MRKT 510 - Marketing Management
- EMBA 555 - Marketing Strategy
- MRKT 420 - Consumer Behavior
- ISYS 320 - E-Commerce
